Has the MLS Apple deal actually helped USL gain new followers?
The law of unintended consequences strikes again
When MLS signed with Apple TV in 2022 nobody envisioned how this deal would impact USL in its own domestic market. The focus was squarely on MLS v European leagues, particularly England’s Premier League, which has despite never quite being the “best” league (subjective obviously but that’s my opinion) in terms of quality has become the default “big” le…
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