How streaming has benefited US-based pro soccer leagues
When MLS made the jump to AppleTV+ in 2023, ending 27 years on linear Disney properties (ESPN & ABC) eyebrows were raised across both the soccer and media worlds. How could a league that fancies itself as “major” take 95% of their matches off of linear television?
Reality is soccer fans have been savvy and smart about seeking out streaming and alternativ…
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