Beyond The 90'

Beyond The 90'

Florida Soccer Report

Sporting Jacksonville launches - unified brand identity across pro leagues

USL club on the First Coast reveals its identity

Kartik Krishnaiyer's avatar
Kartik Krishnaiyer
Dec 13, 2023
∙ Paid

JAXUSL moved forward with its plans to field both a women’s and men’s professional club today with the announcement of the club’s brand identity- Sporting Jacksonville.

The club will be the first professional men’s team to use the same identity for its professional women’s entry in the United States. This is the common practice in Europe as clubs have a…

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