Beyond The 90'

Beyond The 90'

Share this post

Beyond The 90'
Beyond The 90'
USL's sponsorship deck grows again- CBS deal a major factor

USL's sponsorship deck grows again- CBS deal a major factor

After years of struggles to ink meaningful national sponsorships, USL is on a roll

Kartik Krishnaiyer's avatar
Kartik Krishnaiyer
Apr 03, 2024
∙ Paid
7

Share this post

Beyond The 90'
Beyond The 90'
USL's sponsorship deck grows again- CBS deal a major factor
1
Share

USL has signed Prinx Tires as the league’s first official tire partner. It’s no small irony this partnership happens days before USL makes it’s debut on CBS Sports (over-the-air). My contacts and sourcing indicate that USL, which for many years struggled with meaningful corporate partnerships has gotten a big boon from its deal with CBS Sports in additi…

Keep reading with a 7-day free trial

Subscribe to Beyond The 90' to keep reading this post and get 7 days of free access to the full post archives.

Already a paid subscriber? Sign in
© 2025 Kartik Krishnaiyer
Privacy ∙ Terms ∙ Collection notice
Start writingGet the app
Substack is the home for great culture

Share