Will AppleTV deal make the US major league, among the world's top dogs?

Major League Soccer kicks off its 28th season today with a new media partner that will elevate it but other challenges to gaining support remain

Feb 25, 2023

∙ Paid

The buzz around the new Major League Soccer (MLS) season is probably the greatest since 1996, when the league launched or 2007 when David Beckham signed (but didn’t arrive until July). Today truly begins a new dawn for MLS with Apple as a global media partner and a level of player quality unseen in previous years.

MLS’ 10-year, $2.5 billion deal with Ap…

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